We are starting our 90-day ultimate listing marketing plan livestream right now.
We expect to reach the capacity of 1,000 agents on live, so click here to make sure you don’t miss out.
Now, here’s what is/was on this B.I.T.S.’s agenda:🏆 [B]est in Class: RIP Just Sold
💡 [I]deas That Work: A text message sellers simply can not resist
📈 [T]raffic & Attention: The most photographed home in Los Angeles
🔔 [S]eller Signals: The data your sellers don’t want to see
📈 [T]raffic and Attention: Listings going viral right now (and why).
The most photographed home in L.A. is for sale
$25 Million. 2 Bedrooms. Zero Comps.
1635 Woods Dr in the Hollywood Hills just hit the market for $25 million.
The Stahl House only has two bedrooms, 2,200 square feet, and is in a neighborhood where homes typically sell for $3.1M.
So why did the listing agent receive hundreds of inquiring calls within days?
Because this isn't a house.
It's the most photographed home in Los Angeles history, designed by Pierre Koenig in 1960, perched above the city in a glass-and-steel cantilevered frame that made it look like it was floating over the skyline.
It sits on the National Register of Historic Places. The Julius Shulman photograph taken here has been called "perhaps the most famous picture ever taken of Los Angeles."
It's been featured in films, music videos, and magazine covers for 65 years.
And it's never been for sale. Not once.
The Stahl family bought the lot in 1954 for $13,500. They built the house for $37,651, roughly $420,000 in today's dollars.
Bruce and Shari Stahl held onto it for the rest of their lives, making the Stahl House the only Case Study Home to remain in its original family's hands.
They're selling now because maintaining it has become too difficult as they've aged.
When asked how to price it, listing agent William Baker of The Agency Beverly Hills said it plainly: "There are no comps for the Stahl House. It's incomparable."
He's right. And that's the point.
What this means for your listings
The Stahl House didn't generate hundreds of calls because of its square footage.
It didn't move the internet because of its bed-bath count.
It did it because of its story… 65 years of it, dense with history, meaning, and cultural weight, making the price almost irrelevant.
Most listings won't have 65 years of history. But they all have a story.
The family that raised three kids in that ranch house is finally downsizing.
The neighborhood that was overlooked five years ago is now the one buyers are quietly fighting to get into.
The school district parents drive across town for.
The backyard where someone built something with their own hands.
Those stories don't tell themselves. Most agents never tell them at all.
The Stahl House is an extreme case. But the principle scales to every price point: narrative creates attention that specs never can.
When you lead with the story behind a listing, you're not marketing a property; you're giving people something to share.
Stories compound. Start telling yours.
Wednesday ✅
Here’s what we will be covering the rest of the week:Monday - [B]est in Class: RIP Just Sold
Yesterday - [I]deas That Work: A text message sellers simply can not resist
Today - [T]raffic & Attention: The most photographed home in Los Angeles
Tomorrow - [S]eller Signals: The data your sellers don’t want to see
- Chris Smith and Jimmy Mackin
