Archive

Dive into a collection of past posts and rediscover timeless content.

Jul 9, 2026

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2 min read

AI can't do the hard part

Even Zillow says so. Here's their exact quote for your next appointment.

Chris Smith, +1

This Ohio "mansion" went viral for the wrong reason.

Jul 8, 2026

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2 min read

This Ohio "mansion" went viral for the wrong reason.

A koi pond, a German pub, and a $52K lesson in reading attention.

Chris Smith, +1

Sellers who sign this are 4x easier at day 30

Jul 7, 2026

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3 min read

Sellers who sign this are 4x easier at day 30

One page, signed at the listing appointment. Steal the exact script.

Chris Smith, +1

He walked in with a metal pipe. He left with 5M views 😳

Jul 6, 2026

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2 min read

He walked in with a metal pipe. He left with 5M views 😳

A trashed Vegas house tour...then he fell in love on camera.

Chris Smith, +1

Exactly what to say when your seller says "let's wait for fall"

Jul 2, 2026

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2 min read

Exactly what to say when your seller says "let's wait for fall"

They're tracking the wrong number. Show them this column instead.

Chris Smith, +1

Jul 1, 2026

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2 min read

A $699K condo shaped like a UFO 🛸

You have to watch the video tour it is out of this world

Chris Smith, +1

The one-letter question that wins listings

Jun 30, 2026

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2 min read

The one-letter question that wins listings

Two divorcing couples. Every other agent rushed to the numbers. He didn't.

Chris Smith, +1

He didn't post a listing. He used AI to write his town an anthem.

Jun 29, 2026

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2 min read

He didn't post a listing. He used AI to write his town an anthem.

1,000 of his neighbors shared it on Facebook

Chris Smith, +1

Why your seller might pass on the highest offer (and why they're not wrong)

Jun 25, 2026

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2 min read

Why your seller might pass on the highest offer (and why they're not wrong)

New research changes how you should be presenting offers.

Chris Smith, +1

Archive

Dive into a collection of past posts and rediscover timeless content.

AI can't do the hard part

This Ohio "mansion" went viral for the wrong reason.

Sellers who sign this are 4x easier at day 30

He walked in with a metal pipe. He left with 5M views 😳

Exactly what to say when your seller says "let's wait for fall"

A $699K condo shaped like a UFO 🛸

The one-letter question that wins listings

He didn't post a listing. He used AI to write his town an anthem.

Why your seller might pass on the highest offer (and why they're not wrong)

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