B.I.T.S. by Beacon

The newsletter for listing agents.

Featured

"Just Sold" Is Dead. This Is What Replaces It.

Mar 16, 2026

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5 min read

"Just Sold" Is Dead. This Is What Replaces It.

An agent closed a $9M sale and turned it into a 🔥 IG Reel (his formula works at any price point)

Apr 27, 2026

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2 min read

The rapper with 500 closings 🎤

Brian Buffini's "broke content creator" narrative just got diss tracked

Chris Smith, +1

The most honest listing videos we’ve ever seen

Feb 11, 2026

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11 min read

The most honest listing videos we’ve ever seen

They don’t work because they’re positive. They work because they’re real AF.

Apr 23, 2026

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2 min read

800 sellers told us what went wrong.

86% of unrepresented sellers had regrets. Here's what the data says you should say.

Chris Smith, +1

Your sellers heard rates dropped. Brace yourself.

Mar 26, 2026

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6 min read

Your sellers heard rates dropped. Brace yourself.

What they're feeling, what they're getting wrong, and exactly what to say.

Chris Smith, +1

Articles

Jul 9, 2026

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2 min read

AI can't do the hard part

Even Zillow says so. Here's their exact quote for your next appointment.

Chris Smith, +1

This Ohio "mansion" went viral for the wrong reason.

Jul 8, 2026

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2 min read

This Ohio "mansion" went viral for the wrong reason.

A koi pond, a German pub, and a $52K lesson in reading attention.

Chris Smith, +1

Sellers who sign this are 4x easier at day 30

Jul 7, 2026

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3 min read

Sellers who sign this are 4x easier at day 30

One page, signed at the listing appointment. Steal the exact script.

Chris Smith, +1

He walked in with a metal pipe. He left with 5M views 😳

Jul 6, 2026

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2 min read

He walked in with a metal pipe. He left with 5M views 😳

A trashed Vegas house tour...then he fell in love on camera.

Chris Smith, +1

Exactly what to say when your seller says "let's wait for fall"

Jul 2, 2026

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2 min read

Exactly what to say when your seller says "let's wait for fall"

They're tracking the wrong number. Show them this column instead.

Chris Smith, +1

Jul 1, 2026

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2 min read

A $699K condo shaped like a UFO 🛸

You have to watch the video tour it is out of this world

Chris Smith, +1