Tomorrow from 12-2 p.m. Eastern, we are hosting a class that you do not want to miss.

It’s our 90-day ultimate listing marketing plan.

Your days on market are way higher than the length of your current listing marketing plan.

This free training fixes that once and for all.

RSVP here and be sure to show up early; we expect to reach the capacity of 1,000 agents on live.

Now, here’s what is/was on this week’s agenda (reminder: we are sending one bite of B.I.T.S. at a time M-Th this week):

🏆 [B]est in Class: RIP Just Sold

💡 [I]deas That Work: A text message sellers simply can not resist

📈 [T]raffic & Attention: The most photographed home in Los Angeles

🔔 [S]eller Signals: The data your sellers don’t want to see

You already have the date. It's sitting in your CRM or your closing files right now…the exact day your past client bought their home.

Most agents let it pass without a word. Here's what to do with it instead.

On the anniversary of their purchase, text them this:

"Happy 3-year home anniversary [name]! Quick fun fact: when you bought at $450K, homes on your street averaged $305/sqft. Today they're at $410/sqft. You've likely gained ~$98K in equity since closing. Just thought you'd want to know 🏡"

That's the whole play. No ask. No call to action. No "if you know anyone looking to buy or sell…"

Just good news, delivered on a day that already feels personal to them.

The reason this works is that you remembered something they care about, and you showed up with it unprompted.

You're handing them a number they didn't know they had. People forward that text to their spouse. People screenshot it. People reply with exactly what you were hoping to hear:

"Wow really?? We've actually been thinking about…"

The setup is a one-time task per client: pull the purchase date, drop a recurring calendar reminder, and run the quick equity estimate the week before it hits.

After that, it runs itself. For a database of 50 past clients, you're looking at roughly one of these per week, each one a warm, zero-pressure touchpoint that keeps you front of mind without ever feeling like marketing.

The best client communication doesn't feel like outreach. It feels like someone was thinking about you. This is that.

For clients who bought five or more years ago, consider stepping up the play.

A text is perfect at year one, two, or three. But once someone has been in a home for five-plus years, the equity conversation gets more serious, and so does the probability that they're starting to think about what's next.

A text can carry that. A CMA says it differently.

Print a full comparable market analysis for their home, write a personal note on the front, and drop it in their mailbox or hand-deliver it.

Paper-clip five of your business cards to the report with a short note: "If any friends or family are thinking about making a move, I'd love to help. Feel free to pass these along."

No pitch. No pressure. Just a document that tells them exactly what their home is worth today, delivered by the person who helped them buy it.

Here's the part most agents miss: you already pulled the comps. The work is done. Print ten more CMAs for the closest ten neighbors and knock on their doors.

Your opening is simple: "I just put together a market report for your neighbor and wanted to make sure you had a copy in case you've been curious what homes are doing around here."

No listing pitch. No ask. Just a relevant, useful document and a face-to-face introduction.

Some of those neighbors have been on the fence about selling for two years. Some have a parent moving in and are starting to think about upsizing. Some will call you in three weeks. Some will call you in three years.

One CMA's worth of comp work. One text to an anniversary client. Ten door knocks.

Fifteen potential conversations, all from a Tuesday afternoon, and a box of printer paper.

That's how you make the most out of the work you already did.

Tuesday ✅

Here’s what we will be covering the rest of the week:

Monday - [B]est in Class: RIP Just Sold

Today - [I]deas That Work: A text message sellers simply can not resist

Tomorrow - [T]raffic & Attention: The most photographed home in Los Angeles

Thursday - [S]eller Signals: The data your sellers don’t want to see

See you tomorrow for our 90-day ultimate listing marketing plan (rsvp required).

- Chris Smith and Jimmy Mackin