Most of what gets called "real estate marketing" is noise.

Just-sold graphics, market update posts, and generic email blasts that say a lot without telling anyone anything.

This week, B.I.T.S. is about the opposite of that.

We've got a video format that doubles as a pre-listing presentation, a $25M listing that proves narrative beats square footage every time, and 20 weeks of data that gives you the exact opening for a hard-but-necessary seller conversation.

Here’s what is on this week’s agenda:

🏆 [B]est in Class: RIP Just Sold

💡 [I]deas That Work: A text message sellers simply can not resist

📈 [T]raffic & Attention: The most photographed home in Los Angeles

🔔 [S]eller Signals: The data your sellers don't want to see

Most agents post a "Just Sold" and call it marketing.

Colby Anderson posts the story of how it sold, and the difference is staggering.

Colby is a luxury agent at BHHS Beach Properties of Florida, working the 30A/Santa Rosa Beach market.

When he closed a $9.275M listing at 11 Dandelion Drive, he didn't just announce the sale. He turned it into a 60-second Instagram video that got more views, comments, and shares than any traditional Just Sold campaign would have.

Here's the format he used, almost exactly:

That last line is doing quiet, compounding work. 50+ shares means 50+ people forwarded a video where Colby walks a stranger through his exact playbook and shows them it works.

"Just Sold" tells people you closed a deal. Story of the Sale tells future sellers why they should hire you.

There's a massive difference between those two things.

When a potential seller watches a Story of the Sale video, they're not just seeing a result; they're watching a mini pre-listing presentation.

By the time Colby walks through their door, they've already seen the challenge-to-close arc. They've already watched him navigate a difficult market and get $500K above the seller's floor.

The listing appointment becomes a formality, not an audition.

Every share extends that runway. Every view is a seller doing pre-qualification on your behalf, before you've spent a single minute with them.

Hook → Challenge → Strategy → Result → CTA

That's it. Five parts. 60–90 seconds. One listing.

You're not bragging. You're narrating.

There's a version of this for every price point, not just $9M sales. The structure works because it mirrors how sellers actually think: What was the situation? What did you do? Did it work? Why should I call you?

Answer those questions on camera, and you've done more for your pipeline than a dozen "Just Sold" postcards ever will.

Here's the part most agents miss: the "Strategy" section of this video isn't something you have to reconstruct from memory. It's already documented.

Every Beacon you build throughout a listing, the marketing activity, the portal performance, the showing data, and the market context is the raw material for a Story of the Sale.

You already did the work. You already captured it. The video is just you narrating what the data already shows.

You don't need a script. You need a Beacon and a phone.

Monday ✅

Here’s what we will be covering the rest of the week:

Today = [B]est in Class: RIP Just Sold

Tomorrow = [I]deas That Work: A text message sellers simply can not resist

Wednesday = [T]raffic & Attention: The most photographed home in L.A.

Thursday = [S]eller Signals: The data your sellers don’t want to see

See you tomorrow,

- Chris Smith and Jimmy Mackin

P.S. If your days on market are over 30 but your listing marketing plan is under 15, we can help you fix that.

RSVP for our free, 2-hour 90-day Ultimate Listing Marketing Plan Zoom happening later this week.