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If you ever miss a newsletter or want to take a deeper dive into any of the ideas we share, you can visit the Beacon blog to find them all.

Now, let’s get into this week’s edition.…

🏆 [B]est in Class: San Diego agent turned a Love Island tour into $22M

🧠 [I]deas That Work: Show the marketing before they hire you

📈 [T]raffic & Attention: Is this Ohio Hobbit House hot or a hot mess?

🔔 [S]eller Signals: Sellers are staying and cutting, not quitting

🏆 [B]EST IN CLASS - Real campaigns by top listing agents

Merek Greene is a Gen Z listing agent in San Diego.

He cast 5444 Zeil Place as a Love Island bombshell, walked the unit on his phone, and ended on a callout to schedule a private showing.

He already has more than 19,000 followers across Instagram and TikTok.

At only 24, he’s closed more than $22 million and just sold a $2.1 million home.

The joke gets the stop. The showing ask gets the appointment.

What's working

Treat each listing video like an open house for people who will never walk the block.

But comedy without a CTA is just a viral clip.

Comedy with a private-showing ask is how the buyer (and your next seller) meets you.

Key takeaway

Spend the attention on a tour people finish, then ask for the showing on camera.

Read a deep dive on Merek's Love Island play 👀

🧠[I]DEAS THAT WORK - Strategies listing agents should use

Jimmy Burgess has one listing-appointment move that belongs at the kitchen table this week.

Walk in with the marketing already printed.

Three MLS descriptions. Professional. Luxury. Conversational.

Plus the Facebook post, the Instagram post, and the YouTube script.

Hand them the pages. Let them choose the tone.

Then tell what most agents do: the 3 P's.

Put it in MLS. Place a sign. Pray.

You will do those things but you will not stop there.

What's working

Printed work before the signature beats a verbal promise to get it.

The folder is the difference between "we'll let you know" and "use this tone."

Key takeaway

Your job is not to list their home. Your job is to sell their home.

Show them how before they hire you.

📈[T]RAFFIC & ATTENTION - Listings going viral (and why)

10510 Mudbrook Road in Huron just got the national scroll.

Earth-sheltered concrete ranch. Roof that looks like a lawn. Taxidermy bear inside. Bass Pro energy meeting the Shire.

It was listed August 4th at $850,000 and is still for sale at that price.

Per the listing description: “So many possibilities await…”

Perfect opening line IMHO.

If this were your listing, how would you market it?

Read the full story of The Hobbit House

🔔[S]ELLER SIGNALS - Conversations agents are having with sellers right now

Sellers are not quitting. They are staying and cutting.

August delistings ran 12.6% below last year.

Price cuts still hit 20.4% of actives, matching August 2025’s peak for the first time in 2026.

Realtor.com's frame: cuts, pendings, and delistings tell you whether sellers are satisfied, panicking, or somewhere in between.

The tell: softer demand, modestly higher cuts, more patience than last year's yank wave.

That is not calm strength. That is "we'll wait it out" while the ask quietly lowers.

When your seller says...

"We're not pulling it. We'll just ride out this quiet week."

Riding it out is what a lot of sellers did in August.

Staying without a real number is how you become the house that cuts later, after the serious September buyers already toured something else.

Here’s the right convo: “If you feel I am competent and we connected, we pick the number that gets a signature this week. If you want to wait without changing anything, say that out loud.”

People will appreciate your honesty over any clever script you could come up with.

Thanks for reading the entire newsletter.

Want the longer cut of any of this week's sections?

All four are on our blog.

We’ll see you next week,

- Chris Smith and Jimmy Mackin