An email that stops the "What's happening with my house?" call

If you missed Monday's B.I.T.S., go back and read about the Spokane agent who built a $10M business by posting about farmers’ markets instead of listings.

It's worth your time.

Now, here's what is on this week's B.I.T.S. agenda:

🏆 [B]est in Class: She stopped talking about real estate. $10M followed.

💡 [I]deas That Work: The Friday email that stops the "what's happening with my house?" call

📈 [T]raffic & Attention: $170 million. 84 neighbors. One bridge in.

🔔 [S]eller Signals: Your sellers heard rates dropped. Brace yourself.

Every agent has gotten the call/text.

Usually on a Tuesday or Wednesday. The seller's voice is a little tight. "Hey, I just wanted to check in. We haven't heard anything in a while. What's going on?"

What they're really saying is: "I don't know what you're doing. And I'm starting to wonder if you're doing anything at all."

This is the call that slowly kills listings. Not because the agent isn't working. But because the seller can't see the work.

Here's how to make that call disappear.

Send every active seller a short email at the end of each week.

Not a generic "staying positive!" check-in.

Just three sections:

1. What happened this week.

Showings, online views, inquiries, open house traffic, agent feedback. Whatever actually occurred. Even if the answer is "one showing, no offers," say it. Silence is worse than a quiet week.

2. What it means.

This is where you earn your commission. Don't just report the data. Interpret it. "We had 6 online saves this week, which tells me buyers are interested in this price range but may be comparing us to the new listing on Elm Street. That's normal for week two."

3. What's next.

Your specific plan for the coming week. "Next week I'm reaching out to three agents who showed similar properties to invite them for a private showing. I'm also refreshing the lead photo to test whether a different angle drives more clicks."

That's it. Three sections. Sent every Friday afternoon.

Subject: [123 Main St] Weekly Update - Week [X]

"Hi [seller name],

Here's your weekly update on [property address]:

WHAT HAPPENED THIS WEEK

4 showings (up from 2 last week)

612 views and 34 saves on Zillow/Realtor.com

1 piece of buyer feedback: 'loved the kitchen, felt the primary bedroom was small'

No offers yet

WHAT IT MEANS

More foot traffic than last week, which is a good sign heading into the weekend. The feedback about the bedroom is the second time we've heard it, so I have an idea on how to address that in the listing photos.

WHAT'S NEXT

Scheduling a re-shoot of the primary bedroom with wider-angle staging

Following up with 2 agents whose buyers showed interest but haven't submitted

Boosting the listing with a paid ad on social media this weekend ahead of open house

Talk Friday,

[Your name]"

Sellers don't leave agents because the market is slow. They leave because they feel left in the dark.

This email solves that.

It turns your invisible work into visible proof. Every showing you scheduled, every photo you adjusted, every follow-up call you made now has a paper trail.

And here's the long game: when that seller refers you six months later, they don't say "my agent sold my house."

They say "my agent kept me informed every single week. I always knew exactly what was happening."

That's a referral that closes.

Tuesday ✅

Here's what we covered and what's ahead:

Monday - [B]est in Class: She stopped talking about real estate. $10M followed.

Today - [I]deas That Work: The Friday email that stops the "what's happening with my house?" call

Tomorrow - [T]raffic & Attention: $170 million. 84 neighbors. One bridge in.

Thursday - [S]eller Signals: Your sellers heard rates dropped. Brace yourself.

- Chris Smith and Jimmy Mackin