jimmy mackin

Jul 9, 2026

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2 min read

AI can't do the hard part

Even Zillow says so. Here's their exact quote for your next appointment.

Chris Smith, +1

This Ohio "mansion" went viral for the wrong reason.

Jul 8, 2026

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2 min read

This Ohio "mansion" went viral for the wrong reason.

A koi pond, a German pub, and a $52K lesson in reading attention.

Chris Smith, +1

Sellers who sign this are 4x easier at day 30

Jul 7, 2026

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3 min read

Sellers who sign this are 4x easier at day 30

One page, signed at the listing appointment. Steal the exact script.

Chris Smith, +1

He walked in with a metal pipe. He left with 5M views 😳

Jul 6, 2026

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2 min read

He walked in with a metal pipe. He left with 5M views 😳

A trashed Vegas house tour...then he fell in love on camera.

Chris Smith, +1

Exactly what to say when your seller says "let's wait for fall"

Jul 2, 2026

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2 min read

Exactly what to say when your seller says "let's wait for fall"

They're tracking the wrong number. Show them this column instead.

Chris Smith, +1

Jul 1, 2026

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2 min read

A $699K condo shaped like a UFO 🛸

You have to watch the video tour it is out of this world

Chris Smith, +1

The one-letter question that wins listings

Jun 30, 2026

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2 min read

The one-letter question that wins listings

Two divorcing couples. Every other agent rushed to the numbers. He didn't.

Chris Smith, +1

He didn't post a listing. He used AI to write his town an anthem.

Jun 29, 2026

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2 min read

He didn't post a listing. He used AI to write his town an anthem.

1,000 of his neighbors shared it on Facebook

Chris Smith, +1

Why your seller might pass on the highest offer (and why they're not wrong)

Jun 25, 2026

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2 min read

Why your seller might pass on the highest offer (and why they're not wrong)

New research changes how you should be presenting offers.

Chris Smith, +1

This $3M home accepted OpenAI stock and went pending in 13 days.

Jun 24, 2026

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2 min read

This $3M home accepted OpenAI stock and went pending in 13 days.

Anthropic stock, a 1907 Victorian, and a masterclass in buyer targeting.

Chris Smith, +1

$8M in 2026 volume. iPhone only. Here's his system.

Jun 23, 2026

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2 min read

$8M in 2026 volume. iPhone only. Here's his system.

Colton Reid broke down the exact testing strategy behind his social media pipeline.

Chris Smith, +1

The as-is listing that only AI could sell

Jun 22, 2026

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2 min read

The as-is listing that only AI could sell

No staging. No paint. No new carpet. Sold for $200k over asking. He skipped the renovation budget entirely. Here's what he did instead.

Chris Smith, +1

850 agents said what their sellers are afraid of right now

Jun 18, 2026

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2 min read

850 agents said what their sellers are afraid of right now

Five fears. One for every conversation you're about to walk into.

Chris Smith, +1

This $9.75M listing just gave every agent a masterclass in timing

Jun 17, 2026

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2 min read

This $9.75M listing just gave every agent a masterclass in timing

You have to see this founding father's replica estate 🇺🇸

Chris Smith, +1

The Red Car Theory listing strategy that works every time

Jun 16, 2026

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3 min read

The Red Car Theory listing strategy that works every time

Kent Brown closes 60 deals a year. Here's the play he runs on every listing.

Chris Smith, +1

See how Holly got 347K views with only 2,047 followers

Jun 15, 2026

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3 min read

See how Holly got 347K views with only 2,047 followers

Most Realtors write two sentences. Here's what happens when you write 275 words.

Chris Smith, +1

5.8% of sellers just pulled their listings. Is yours next?

Jun 11, 2026

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2 min read

5.8% of sellers just pulled their listings. Is yours next?

The highest delisting rate since March 2020 and what it means for every active listing in your pipeline.

Chris Smith, +1

What Kathie Lee Gifford's 9-figure listing teaches every agent

Jun 10, 2026

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2 min read

What Kathie Lee Gifford's 9-figure listing teaches every agent

Here's why Cedar Cliff went everywhere online.

Chris Smith, +1

The critical 48-hour window most agents are missing

Jun 9, 2026

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1 min read

The critical 48-hour window most agents are missing

What to do the moment a comp cuts it's price

Chris Smith, +1

He wore a bathrobe to a listing shoot. It sold for $500K over asking.

Jun 8, 2026

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2 min read

He wore a bathrobe to a listing shoot. It sold for $500K over asking.

What this agent does before the photographer arrives is genius

Chris Smith, +1

85% of your sphere is watching you but only 19% of agents know it

Jun 4, 2026

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2 min read

85% of your sphere is watching you but only 19% of agents know it

The silence in your comments isn't absence. It's an audience.

Chris Smith, +1

AI is giving agents a full day back every week

Jun 3, 2026

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2 min read

AI is giving agents a full day back every week

Here's exactly what the smart ones are using that time on

Chris Smith, +1

Your email list has a magic number. Here it is.

Jun 2, 2026

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2 min read

Your email list has a magic number. Here it is.

When Realtors lists cross this line their listings explode 💥

Chris Smith, +1

5 short videos a month = 3× the deals (we have the proof now)

Jun 1, 2026

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2 min read

5 short videos a month = 3× the deals (we have the proof now)

We got tired of guessing, so we asked 462 agents

Chris Smith, +1

🛑 Stop bringing comps to the kitchen table

May 12, 2026

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2 min read

🛑 Stop bringing comps to the kitchen table

4-step move that kills "but our house is different" before they say it.

Chris Smith, +1