jimmy mackin

A fake agent talking to his dead dad became the GOAT recruiting video

Apr 13, 2026

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6 min read

A fake agent talking to his dead dad became the GOAT recruiting video

Is this the funniest listing agent on Instagram?

Chris Smith, +1

Your seller is about to read something that'll make them panic

Apr 9, 2026

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4 min read

Your seller is about to read something that'll make them panic

$347 billion in stale listings just hit the news. Get ahead of it before they do.

Chris Smith, +1

83,000 Views. Zero Bedrooms. No Apologies.

Apr 8, 2026

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4 min read

83,000 Views. Zero Bedrooms. No Apologies.

This Long Island listing is going viral with only 446 sq. ft. (video tour inside this email)

Chris Smith, +1

Exactly what to say before you pitch your next seller

Apr 7, 2026

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5 min read

Exactly what to say before you pitch your next seller

FBI negotiators call it the accusations audit. We call it the fastest way to win a listing appointment.

Chris Smith, +1

She's hiding in her listings. Buyers can't stop watching.

Apr 6, 2026

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5 min read

She's hiding in her listings. Buyers can't stop watching.

The goofiest format on TikTok is also the smartest strategy we've seen lately.

Chris Smith, +1

Your seller thinks spring will fix the problem. The data disagrees.

Apr 2, 2026

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4 min read

Your seller thinks spring will fix the problem. The data disagrees.

There is a record breaking gap. Here's exactly what to say before they figure it out.

Chris Smith, +1

Trump's ex-wife's NYC townhouse listing debacle

Apr 1, 2026

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5 min read

Trump's ex-wife's NYC townhouse listing debacle

3 years. $12.5M in reductions. And a Zestimate that missed by $8.5M.

Chris Smith, +1

One sentence that resets a panicking seller

Mar 31, 2026

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5 min read

One sentence that resets a panicking seller

30, 40, 50 days on market. They're not saying it out loud. But they're thinking it.

Chris Smith, +1

45-second Reel that sold two dreams at once (the edit is pure 🔥)

Mar 30, 2026

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6 min read

45-second Reel that sold two dreams at once (the edit is pure 🔥)

One listing. 155k views. In Kissimmee. Here's the brilliance behind it.

Chris Smith, +1

Your sellers heard rates dropped. Brace yourself.

Mar 26, 2026

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6 min read

Your sellers heard rates dropped. Brace yourself.

What they're feeling, what they're getting wrong, and exactly what to say.

Chris Smith, +1

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

Mar 25, 2026

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5 min read

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

The most exclusive address in America just got a new resident. And it wasn't the 30k sq. feet that sold him.

Chris Smith, +1

An email that stops the "What's happening with my house?" call

Mar 24, 2026

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5 min read

An email that stops the "What's happening with my house?" call

Three things. Every Friday. That's all it takes to keep a seller at bay.

Chris Smith, +1

She stopped talking about real estate. $10M followed.

Mar 23, 2026

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5 min read

She stopped talking about real estate. $10M followed.

This Spokane agent builds trust months before the listing appointment even starts.

Chris Smith, +1