She let the house do the talking (literally). 8-figure buyers stopped scrolling.

Big week!

BAM Fest 2026 is happening on Wednesday, and Selene Hanna, our Best in Class feature today, is one of the speakers.

I’m the opening keynote, and Sharran Srivatsaa is also presenting.

If you want to see how we think about AI, content, branding, and building a luxury business, you'll want to be on the Zoom.

👉 Save your spot at BAM Fest 2026

Here’s what is on this week’s B.I.T.S. agenda:

🏆 [B]est in Class: She handed the mic to the house and it closed
💡 [I]deas That Work: The 6-phase listing presentation checklist
📈 [T]raffic & Attention: Serhant turned a $195M listing into a launch
🔔 [S]eller Signals: 80% of sellers have regrets (make sure yours don't)

Let’s dive in 👇

Newport Beach agent Selene Hanna, a 26-year-old real estate and mortgage broker who's built a thriving luxury business through content creation, posted a Reel for 1924 West Ocean Front, where the property speaks in the first person.

"Hi, my name is 1924 West Ocean Front, but you can call me West."

From there, "West" walks through its own upgrades, its second unit, its ocean views, and closes with a line no agent pitch could replicate:

"I don't want to do it alone. I want to do it with you."

Why it works

With 307k views and 11k likes, this idea is clearly a winner.

The format does something almost no listing video does: it removes the agent from the persuasion equation entirely.

There's no one to distrust. No commission subtext. No "stunning home" copy.

Just a house making its case, in its own voice, to a buyer who hasn't met it yet.

That shift in narrator changes everything. Buyers don't feel sold to. They feel invited.

It also solves the attention problem cleanly. A house introducing itself is a genuine pattern interrupt; the brain can't auto-categorize it as "another listing video" in the first two seconds, which means it doesn't get scrolled past.

The structure that any agent can use for any listing

This works at any price point.

A starter home in the suburbs can have a voice. A condo with a rooftop view can introduce itself.

The format travels.

BONUS: The Multi-Market Collab Reel

Selene didn't stop at one market.

She co-created a Reel with agents across the country, North Carolina, Arizona, Dallas, Orlando, California, and Southwest Florida, where each agent delivers a single punchy line about their city, back to back, in one seamless video.

"We dominate the real estate market in our city. No matter where you're moving, we don't just sell homes. We set the standard."

Why this matters for authority

Solo agents look local. Agents with a national network look like the kind of professional who can actually handle wherever a seller's life takes them next.

This Reel signals that in under 60 seconds, without saying it once. Garnering 1M views in the process.

It's also a referral pipeline disguised as content. Every agent in the collab shares it. Every audience sees every agent. Distribution is built into the format.

Your turn

Find 5–7 agents in markets your clients commonly move to or from. One line each. Cut it together. Post simultaneously.

One video, seven markets, seven audiences, and a clear signal to every seller watching that you play at a different level than the agent down the street.

Monday ✅

If you haven't registered for BAM Fest yet, Selene is speaking.

The same agent who built a luxury business at 26 through content, and whose listing video you just read about, is going to be on stage this week alongside yours truly and Sharran.

👉 Register for BAM Fest 2026 here

Today: She handed the mic to the house and it closed
Tomorrow: The 6-phase listing presentation checklist
Wednesday: Serhant turned a $195M listing into a launch
Thursday: 80% of sellers have regrets (make sure yours don't)

See you tomorrow,

- Chris Smith and Jimmy Mackin