It's Monday.
Somewhere in your market, a seller just had a bad weekend of silence and is starting to ask hard questions.
The agent who gets ahead of that conversation today keeps the listing.
The one who doesn’t will blame the market when their listing expires.
Here’s what is on this week’s B.I.T.S. agenda:
🏆 [B]est in Class: The hide-and-seek listing videos taking TikTok by storm
💡 [I]deas That Work: The script that wins listings before you pitch
📈 [T]raffic & Attention: 59,000 Zillow views. Zero bedrooms. No apologies.
🔔 [S]eller Signals: $347B in stale listings your seller needs to know about
Let’s dive in 👇
🏆[B]EST IN CLASS - Real agents. Real execution. Worth stealing.
She's Hiding in Her Listings and Buyers Can't Stop Watching
Lisa DuBois is a Virginia and D.C. realtor who figured out that the best way to tour a home on TikTok isn't to walk through it.
It's to hide in it.
Her format is deceptively simple: ASMR-style voiceover, slow scanning shots of each room, and then, somewhere in the listing, Lisa pops out of a closet, a window seat, a docked boat on the lake out back.
She called it "Hide and Seek."
TikTok called it irresistible.
Here’s an example of one she did that has 3.8M views.
Why it works (and it's not because it's cute)
The hide-and-seek format quietly solves three problems most listing videos never crack:
It actually shows the home.
To find a hiding spot, you have to cover the whole property. Viewers get a full tour without realizing they're watching one. The game is the hook. The home is the payload.
It's built for the platform.
No wide-angle drone shots. No soft piano music. No "Welcome to this stunning…" opener. It's vertical, ASMR-paced, and designed to make someone lean in.
One commenter wrote: "Not me watching for you to pop up from the water."
That's not a viewer. That's a participant.
It's repeatable without being repetitive.
Every listing is a new game with new hiding spots, which means her audience comes back for the next episode. She's running a series with a built-in reason to return.
She's since extended the format beyond listings entirely, hiding around popular D.C. neighborhoods and local spots, quietly turning a real estate gimmick into a local lifestyle brand.
The takeaway
This isn't about being goofy. It's about being unexpected in a way that serves the listing, not just the algorithm.
The best content in real estate right now doesn't look like marketing, it looks like something someone made because they were having fun.
Lisa was having fun. And now millions of people are watching her listings.
Before your next video, ask yourself: What's the one thing I could do in this home that nobody would expect an agent to do?
That's your hook.
Monday ✅
There are two kinds of listing videos.
The kind people scroll past in under a second. And the kind where someone watches to the end and sends it to their spouse.
Today's example is firmly the second kind and it was made with zero production budget.
Today: She's hiding in her listings and buyers can't stop watching
Tomorrow: Say the uncomfortable thing first
Wednesday: 59,000 views. Zero bedrooms. No apologies.
Thursday: Your seller is about to read something that'll make them panic.
See you tomorrow,
- Chris Smith and Jimmy Mackin
P.S. If you missed our 90-day Ultimate Listing Marketing Plan here’s the replay (also includes the slides and a checklist)