🛑 Stop forwarding showing feedback. Start doing this instead.

Most agents are working hard to gather feedback.

They're requesting it through showing platforms, following up with buyer's agents, and compiling the responses.

That part's not the problem.

The problem is what happens next.

The feedback gets forwarded. The seller reads it alone, without context, without framing, without anyone to explain what the pattern means versus what a single data point means.

Today’s newsletter idea fixes that problem once and for all.

Here’s what is on this week’s B.I.T.S. agenda:

🏆 [B]est in Class: Zero to 200 sides (the million dollar mom’s method)

💡 [I]deas That Work: Stop forwarding feedback. Start translating it.

📈 [T]raffic & Attention: $400,000,000. 92,975 views. Two days.

🔔 [S]eller Signals: Sellers who want to move but can't get past one number

Let’s dive in 👇

Showing feedback is the most underused data point in a listing and also the most mishandled.

Here's what usually happens: a buyer's agent submits a vague response through the showing platform, the listing agent forwards it to the seller, and the seller spends the next 48 hours overanalyzing three sentences written in two minutes by someone who's already moved on to the next house.

That's not communication. That's noise with a timestamp.

There's a better approach.

After every 2-3 showings, send your seller one paragraph, not a forwarded form, not a bullet dump, that tells them what buyers are actually saying and what you think it means.

To do that consistently, you need a simple way to categorize what you're hearing.

Here's a three-bucket decoder:

"Loved it, but…" → Feature objection. Almost always price-adjacent.

One agent saying it is data. Three agents saying the same thing is a conversation you need to have, and the market is having it for you.

"Not quite the right fit" → Positioning issue. The home may be attracting the wrong buyer profile entirely.

Before you touch the price, reconsider the copy angle, the photography framing, or where the listing is being promoted. You might be fishing in the wrong pond.

"We're still looking" → Timing issue, not a home issue. Don't adjust anything yet.

This buyer isn't done. Patience here beats a knee-jerk price drop every time.

The one-paragraph format to steal:

After every 2-3 showings, send this:

"Here's what I'm hearing from buyers and what I think it means. [One sentence on the pattern.] [One sentence on what you're watching for next.] [One sentence on what, if anything, you'd recommend changing or why you'd hold steady.] More soon."

No forwarded forms. No walls of raw feedback that sellers screenshot and send to their cousin for a second opinion.

The Takeaway

Sellers who understand what feedback patterns mean don't need to be talked into price reductions. The market does it for you as long as you handle the translation.

That's what separates agents who manage listings from agents who lead them.

Tuesday ✅

The uncomfortable truth buried in every showing feedback conversation:

Most sellers aren't confused about the market. They're confused about what you're doing about it.

Raw feedback without interpretation doesn't build trust; it creates anxiety.

The agents who keep listings through slow stretches aren't the ones with the best marketing.

They're the ones whose sellers feel informed instead of ignored.

Here’s what is on the rest of our agenda this week:

Yesterday: Zero to 200 sides (the million dollar mom’s method)

Today: Stop forwarding feedback. Start translating it.

Tomorrow: $400,000,000. 92,975 views. Two days.

Thursday: Sellers who want to move but can't get past one number

See you soon,

- Chris Smith and Jimmy Mackin