We just used Claude to redesign our website and would love for you to check it out and let us know if you find any bugs/mistakes.
Click here to see our brand new website
You will not hurt our feelings by pointing out things we need to improve, and you will make our day if you tell us it is awesome.
Here’s what is on this week’s B.I.T.S. agenda:
🏆 [B]est in Class: 5M views. 500 closings. One very specific commitment.
💡 [I]deas That Work: A slide that kills concession panic before it starts
📈 [T]raffic & Attention: Zillow analyzed 600+ features. These 8 go viral.
🔔 [S]eller Signals: The right coming soon conversation from either side
Let’s dive in 👇
💡[I]DEAS THAT WORK - Smart ideas you can use today.
The slide every listing presentation is missing
Most agents explain seller concessions when a buyer requests one.
By then, you're already on defense and your seller is already emotional.
The move: explain the framework before the listing goes live.
Here's what most agents skip: "concessions" isn't one thing.
They can be many things that solve different problems.
Closing-cost credit — buyer is qualified but thin on cash at closing
Repair credit — inspection surfaced manageable issues, both sides want speed
Rate buydown — payment sensitivity is the obstacle, not price credibility
Prepaid-item help — buyer is stretched across multiple closing line items
The one rule that ties all four together: a concession only works when it's aimed at the actual reason the deal is slowing.
Closing-cost friction and market-credibility friction are not the same problem.
A credit solves one. It cannot solve the other.
Two things you should build:
1. A page on your website.
This one from LRG Realty is the model, plain language, no panic, specific scenarios. Build your version for your market.
It's findable by Google and AI platforms and sendable before a listing appointment as pre-reading.
2. A slide in your listing presentation.
One dedicated section: "How We Protect Your Net When Buyers Push Back." Walk through the four most common options before any offer arrives, requesting them.
The payoff: when a buyer comes in with a concession request, your seller already has a framework.
Instead of panic, they ask: "Is this the scenario you told us about?"
Takeaway
Concessions are structure. Price cuts are messaging.
The agents who explain that difference first are the ones sellers trust when things get complicated.
Tuesday ✅
Thanks to AI tools, cranking out a new seller concessions page for your website and a slide or two for your listing presentation can be faster than getting a Lockbox open.
Imagine how you will feel if you knock it out right now.
Here’s what is on the rest of our agenda this week:
Yesterday: 5M views. 500 closings. One very specific commitment.Today: A slide that kills concession panic before it starts
Tomorrow: Zillow analyzed 600+ features. These 8 go viral.
Thursday: The right coming soon conversation from either side
See you tomorrow,
- Chris Smith and Jimmy Mackin
p.s. Don’t forget to reply and tell us what you think about our website glow up