There is a Redfin report making the rounds right now with a number in it that will make your seller's stomach drop.
$347 billion in stale listings.
More than half of all homes on the market sitting past 60 days.
The only question is whether they hear it from you first or from the internet at 11pm.
Here’s what is on this week’s B.I.T.S. agenda:
🏆 [B]est in Class: The hide-and-seek listing videos taking TikTok by storm
💡 [I]deas That Work: The script that wins listings before you pitch
📈 [T]raffic & Attention: 59,000 Zillow views. Zero bedrooms. No apologies.
🔔 [S]eller Signals: $347B in stale listings your seller needs to know about
Let’s dive in 👇
🔔 [S]ELLER SIGNALS - What sellers are thinking right now
Your Seller Thinks 60 Days On Market Means "Something's Wrong"
Over half of all U.S. home listings right now have been sitting for 60+ days without going under contract.
That's the highest share since 2019.
In dollar terms, there's $347 billion worth of stale inventory on the market, a record high for this time of year.
That number isn't alarming to you. But it will be alarming to your seller the moment they find it on their own.
And they will find it. Because sellers are watching. They're checking Zillow, reading headlines, doing the math on how long their neighbor's house has been sitting.
When they see "stale inventory at record highs," the story they tell themselves is: something is wrong with my listing.
But that's not what the data means.
It means the market has more sellers than buyers right now and most homes are experiencing longer timelines regardless of price, condition, or marketing.
The gap you need to close
Before your seller hits day 45 with no offer, they need to hear this from you…not from a Redfin article.
A simple Friday update that says: "More than half of all homes on the market right now are past the 60-day mark. Here's what that means for us and what I'm watching heading into the next few weeks."
That one sentence reframes a silent stretch as a normal market condition, instead of a signal that you've lost momentum.
Takeaway: The $347 billion in stale listings isn't the problem. The silence around it is.
Agents who normalize longer timelines before doubt sets in will keep their listings, and their sellers' trust, when the waiting gets hard.
Thursday ✅
Sellers are not panicking yet. But they are watching.
They're reading market headlines and quietly keeping score on how their listing is moving compared to everything else.
The agent who names what they're seeing before they have to ask is the agent they keep.
Monday: She's hiding in her listings and buyers can't stop watching
Yesterday: Say the uncomfortable thing first
Yesterday: 59,000 views. Zero bedrooms. No apologies.
Today: Your seller is about to read something that'll make them panic.
See you next week,
- Chris Smith and Jimmy Mackin
P.S. The agents keeping their listings right now are the ones communicating weekly, not when something happens, but on a schedule their sellers can count on.
Beacon makes that effortless.