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Dive into a collection of past posts and rediscover timeless content.
The critical 48-hour window most agents are missing

Jun 9, 2026

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1 min read

The critical 48-hour window most agents are missing

What to do the moment a comp cuts it's price

Chris Smith
jimmy mackin
Chris Smith, +1
He wore a bathrobe to a listing shoot. It sold for $500K over asking.

Jun 8, 2026

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2 min read

He wore a bathrobe to a listing shoot. It sold for $500K over asking.

What this agent does before the photographer arrives is genius

Chris Smith
jimmy mackin
Chris Smith, +1
85% of your sphere is watching you but only 19% of agents know it

Jun 4, 2026

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2 min read

85% of your sphere is watching you but only 19% of agents know it

The silence in your comments isn't absence. It's an audience.

Chris Smith
jimmy mackin
Chris Smith, +1
AI is giving agents a full day back every week

Jun 3, 2026

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2 min read

AI is giving agents a full day back every week

Here's exactly what the smart ones are using that time on

Chris Smith
jimmy mackin
Chris Smith, +1
Your email list has a magic number. Here it is.

Jun 2, 2026

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2 min read

Your email list has a magic number. Here it is.

When Realtors lists cross this line their listings explode 💥

Chris Smith
jimmy mackin
Chris Smith, +1
5 short videos a month = 3× the deals (we have the proof now)

Jun 1, 2026

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2 min read

5 short videos a month = 3× the deals (we have the proof now)

We got tired of guessing, so we asked 462 agents

Chris Smith
jimmy mackin
Chris Smith, +1
🛑 Stop bringing comps to the kitchen table

May 12, 2026

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2 min read

🛑 Stop bringing comps to the kitchen table

4-step move that kills "but our house is different" before they say it.

Chris Smith
jimmy mackin
Chris Smith, +1
🧦 A 21-year-old Realtor in socks just hit 36M views (on one video)

May 11, 2026

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3 min read

🧦 A 21-year-old Realtor in socks just hit 36M views (on one video)

He sprints through houses. Sellers love it. Here's exactly what he's doing.

Chris Smith
jimmy mackin
Chris Smith, +1
Your past client wants to sell their home

May 7, 2026

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2 min read

Your past client wants to sell their home

They have the equity. They have the reason. They just can't get past one number.

Chris Smith
jimmy mackin
Chris Smith, +1
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