Archive

Dive into a collection of past posts and rediscover timeless content.

Apr 27, 2026

•

2 min read

The rapper with 500 closings 🎤

Brian Buffini's "broke content creator" narrative just got diss tracked

Chris Smith, +1

Apr 23, 2026

•

2 min read

800 sellers told us what went wrong.

86% of unrepresented sellers had regrets. Here's what the data says you should say.

Chris Smith, +1

The $195M listing that launched a brokerage (try not to drool)

Apr 22, 2026

•

2 min read

The $195M listing that launched a brokerage (try not to drool)

Serhant's California expansion didn't start with a bio update it started with a banger

Chris Smith, +1

30,000 agents are using this listing presentation framework

Apr 21, 2026

•

2 min read

30,000 agents are using this listing presentation framework

Sharran Srivatsaa & Andrew Undem's playbook distilled into what matters most

Chris Smith, +1

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

Apr 20, 2026

•

2 min read

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

A Reel where the house speaks in first person (and why it's impossible to scroll past)

Chris Smith, +1

Sellers aren't worried about price anymore. They're about this...

Apr 16, 2026

•

5 min read

Sellers aren't worried about price anymore. They're about this...

Why sellers stopped asking "how much?" and started asking "how long?"

Chris Smith, +1

This listing has a bridge living room built over a creek

Apr 15, 2026

•

5 min read

This listing has a bridge living room built over a creek

And the listing copy that made it go viral is worth stealing.

Chris Smith, +1

The 4-step price reduction script that takes you off the hook

Apr 14, 2026

•

5 min read

The 4-step price reduction script that takes you off the hook

1 in 6 listings took a price cut last month. How will you tell your sellers?

Chris Smith, +1

A fake agent talking to his dead dad became the GOAT recruiting video

Apr 13, 2026

•

6 min read

A fake agent talking to his dead dad became the GOAT recruiting video

Is this the funniest listing agent on Instagram?

Chris Smith, +1

Archive

Dive into a collection of past posts and rediscover timeless content.

The rapper with 500 closings 🎤

800 sellers told us what went wrong.

The $195M listing that launched a brokerage (try not to drool)

30,000 agents are using this listing presentation framework

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

Sellers aren't worried about price anymore. They're about this...

This listing has a bridge living room built over a creek

The 4-step price reduction script that takes you off the hook

A fake agent talking to his dead dad became the GOAT recruiting video

B.I.T.S. by Beacon