Archive

Dive into a collection of past posts and rediscover timeless content.

🏦 $400M home just hit Zillow. Here's what 140,000 views actually mean.

May 6, 2026

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2 min read

🏦 $400M home just hit Zillow. Here's what 140,000 views actually mean.

The crown jewel of Los Angeles just broke the internet. Here's what to say to your seller when they screenshot it.

Chris Smith, +1

🛑 Stop forwarding showing feedback. Start doing this instead.

May 5, 2026

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2 min read

🛑 Stop forwarding showing feedback. Start doing this instead.

The 3-bucket decoder every listing agent needs right now ("Loved it, but..." is not the same as "not the right fit.")

Chris Smith, +1

🍼 She wrote contracts during midnight feedings (and closed 145 deals)

May 4, 2026

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3 min read

🍼 She wrote contracts during midnight feedings (and closed 145 deals)

Zero paid leads. $1.3M GCI. Here's the million dollar mom's exact system.

Chris Smith, +1

The Coming Soon conversation your seller is having without you

Apr 30, 2026

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3 min read

The Coming Soon conversation your seller is having without you

Compass CEO called DOM a "killer of value." Here's how to respond if you agree or not.

Chris Smith, +1

Zillow's new Buzz Index can predict if your listing will go viral

Apr 29, 2026

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2 min read

Zillow's new Buzz Index can predict if your listing will go viral

It's a cheat sheet for how to earn more clicks. Do your listings have any of these features?

Chris Smith, +1

The slide every listing presentation is missing

Apr 28, 2026

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2 min read

The slide every listing presentation is missing

You also need it on your website (A+ example inside)

Chris Smith, +1

Apr 27, 2026

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2 min read

The rapper with 500 closings 🎤

Brian Buffini's "broke content creator" narrative just got diss tracked

Chris Smith, +1

Apr 23, 2026

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2 min read

800 sellers told us what went wrong.

86% of unrepresented sellers had regrets. Here's what the data says you should say.

Chris Smith, +1

The $195M listing that launched a brokerage (try not to drool)

Apr 22, 2026

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2 min read

The $195M listing that launched a brokerage (try not to drool)

Serhant's California expansion didn't start with a bio update it started with a banger

Chris Smith, +1

Archive

Dive into a collection of past posts and rediscover timeless content.

🏦 $400M home just hit Zillow. Here's what 140,000 views actually mean.

🛑 Stop forwarding showing feedback. Start doing this instead.

🍼 She wrote contracts during midnight feedings (and closed 145 deals)

The Coming Soon conversation your seller is having without you

Zillow's new Buzz Index can predict if your listing will go viral

The slide every listing presentation is missing

The rapper with 500 closings 🎤

800 sellers told us what went wrong.

The $195M listing that launched a brokerage (try not to drool)

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