Archive

Dive into a collection of past posts and rediscover timeless content.

Your sellers heard rates dropped. Brace yourself.

Mar 26, 2026

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6 min read

Your sellers heard rates dropped. Brace yourself.

What they're feeling, what they're getting wrong, and exactly what to say.

Chris Smith, +1

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

Mar 25, 2026

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5 min read

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

The most exclusive address in America just got a new resident. And it wasn't the 30k sq. feet that sold him.

Chris Smith, +1

Yesterday's Beacon training (replay inside)

Mar 25, 2026

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2 min read

Yesterday's Beacon training (replay inside)

Here’s what we covered

An email that stops the "What's happening with my house?" call

Mar 24, 2026

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5 min read

An email that stops the "What's happening with my house?" call

Three things. Every Friday. That's all it takes to keep a seller at bay.

Chris Smith, +1

She stopped talking about real estate. $10M followed.

Mar 23, 2026

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5 min read

She stopped talking about real estate. $10M followed.

This Spokane agent builds trust months before the listing appointment even starts.

Chris Smith, +1

🎥 Replay: The 90-Day Listing Marketing Plan (+ Slides & Checklist)

Mar 20, 2026

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3 min read

🎥 Replay: The 90-Day Listing Marketing Plan (+ Slides & Checklist)

This isn't theory. It's a step-by-step system you can start using on your very next listing.

🫣 The data your sellers don't want to see

Mar 19, 2026

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5 min read

🫣 The data your sellers don't want to see

and exactly why you need to show it to them ASAP.

Mar 18, 2026

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5 min read

$25 Million. 2 Bedrooms. Zero Comps.

Not every listing is as iconic as the Stahl House. But every listing has a story to tell.

A text that gets 'we're thinking about selling' replies

Mar 17, 2026

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6 min read

A text that gets 'we're thinking about selling' replies

Plus, you already pulled the comps. Here's how to get 15x the mileage out of them.

Archive

Dive into a collection of past posts and rediscover timeless content.

Your sellers heard rates dropped. Brace yourself.

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

Yesterday's Beacon training (replay inside)

An email that stops the "What's happening with my house?" call

She stopped talking about real estate. $10M followed.

🎥 Replay: The 90-Day Listing Marketing Plan (+ Slides & Checklist)

🫣 The data your sellers don't want to see

$25 Million. 2 Bedrooms. Zero Comps.

A text that gets 'we're thinking about selling' replies

B.I.T.S. by Beacon