Archive

Dive into a collection of past posts and rediscover timeless content.

Exactly what to say before you pitch your next seller

Apr 7, 2026

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5 min read

Exactly what to say before you pitch your next seller

FBI negotiators call it the accusations audit. We call it the fastest way to win a listing appointment.

Chris Smith, +1

She's hiding in her listings. Buyers can't stop watching.

Apr 6, 2026

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5 min read

She's hiding in her listings. Buyers can't stop watching.

The goofiest format on TikTok is also the smartest strategy we've seen lately.

Chris Smith, +1

Your seller thinks spring will fix the problem. The data disagrees.

Apr 2, 2026

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4 min read

Your seller thinks spring will fix the problem. The data disagrees.

There is a record breaking gap. Here's exactly what to say before they figure it out.

Chris Smith, +1

Trump's ex-wife's NYC townhouse listing debacle

Apr 1, 2026

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5 min read

Trump's ex-wife's NYC townhouse listing debacle

3 years. $12.5M in reductions. And a Zestimate that missed by $8.5M.

Chris Smith, +1

One sentence that resets a panicking seller

Mar 31, 2026

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5 min read

One sentence that resets a panicking seller

30, 40, 50 days on market. They're not saying it out loud. But they're thinking it.

Chris Smith, +1

45-second Reel that sold two dreams at once (the edit is pure 🔥)

Mar 30, 2026

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6 min read

45-second Reel that sold two dreams at once (the edit is pure 🔥)

One listing. 155k views. In Kissimmee. Here's the brilliance behind it.

Chris Smith, +1

Your sellers heard rates dropped. Brace yourself.

Mar 26, 2026

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6 min read

Your sellers heard rates dropped. Brace yourself.

What they're feeling, what they're getting wrong, and exactly what to say.

Chris Smith, +1

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

Mar 25, 2026

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5 min read

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

The most exclusive address in America just got a new resident. And it wasn't the 30k sq. feet that sold him.

Chris Smith, +1

Yesterday's Beacon training (replay inside)

Mar 25, 2026

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2 min read

Yesterday's Beacon training (replay inside)

Here’s what we covered

Archive

Dive into a collection of past posts and rediscover timeless content.

Exactly what to say before you pitch your next seller

She's hiding in her listings. Buyers can't stop watching.

Your seller thinks spring will fix the problem. The data disagrees.

Trump's ex-wife's NYC townhouse listing debacle

One sentence that resets a panicking seller

45-second Reel that sold two dreams at once (the edit is pure 🔥)

Your sellers heard rates dropped. Brace yourself.

Zuckerberg buys ‘Billionaire Bunker’ home for $170M. See what it looks like 👀

Yesterday's Beacon training (replay inside)

B.I.T.S. by Beacon