Archive

Dive into a collection of past posts and rediscover timeless content.

30,000 agents are using this listing presentation framework

Apr 21, 2026

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2 min read

30,000 agents are using this listing presentation framework

Sharran Srivatsaa & Andrew Undem's playbook distilled into what matters most

Chris Smith, +1

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

Apr 20, 2026

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2 min read

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

A Reel where the house speaks in first person (and why it's impossible to scroll past)

Chris Smith, +1

Sellers aren't worried about price anymore. They're about this...

Apr 16, 2026

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5 min read

Sellers aren't worried about price anymore. They're about this...

Why sellers stopped asking "how much?" and started asking "how long?"

Chris Smith, +1

This listing has a bridge living room built over a creek

Apr 15, 2026

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5 min read

This listing has a bridge living room built over a creek

And the listing copy that made it go viral is worth stealing.

Chris Smith, +1

The 4-step price reduction script that takes you off the hook

Apr 14, 2026

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5 min read

The 4-step price reduction script that takes you off the hook

1 in 6 listings took a price cut last month. How will you tell your sellers?

Chris Smith, +1

A fake agent talking to his dead dad became the GOAT recruiting video

Apr 13, 2026

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6 min read

A fake agent talking to his dead dad became the GOAT recruiting video

Is this the funniest listing agent on Instagram?

Chris Smith, +1

15,937 showings logged. None of them automatically. Until now.

Apr 10, 2026

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2 min read

15,937 showings logged. None of them automatically. Until now.

It was fast. But it wasn't fast enough. So we fixed it. Starting today, showings add themselves to Beacon.

Your seller is about to read something that'll make them panic

Apr 9, 2026

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4 min read

Your seller is about to read something that'll make them panic

$347 billion in stale listings just hit the news. Get ahead of it before they do.

Chris Smith, +1

83,000 Views. Zero Bedrooms. No Apologies.

Apr 8, 2026

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4 min read

83,000 Views. Zero Bedrooms. No Apologies.

This Long Island listing is going viral with only 446 sq. ft. (video tour inside this email)

Chris Smith, +1

Archive

Dive into a collection of past posts and rediscover timeless content.

30,000 agents are using this listing presentation framework

She let the house do the talking (literally). 8-figure buyers stopped scrolling.

Sellers aren't worried about price anymore. They're about this...

This listing has a bridge living room built over a creek

The 4-step price reduction script that takes you off the hook

A fake agent talking to his dead dad became the GOAT recruiting video

15,937 showings logged. None of them automatically. Until now.

Your seller is about to read something that'll make them panic

83,000 Views. Zero Bedrooms. No Apologies.

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