Archive

Dive into a collection of past posts and rediscover timeless content.

15,937 showings logged. None of them automatically. Until now.

Apr 10, 2026

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2 min read

15,937 showings logged. None of them automatically. Until now.

It was fast. But it wasn't fast enough. So we fixed it. Starting today, showings add themselves to Beacon.

Your seller is about to read something that'll make them panic

Apr 9, 2026

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4 min read

Your seller is about to read something that'll make them panic

$347 billion in stale listings just hit the news. Get ahead of it before they do.

Chris Smith, +1

83,000 Views. Zero Bedrooms. No Apologies.

Apr 8, 2026

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4 min read

83,000 Views. Zero Bedrooms. No Apologies.

This Long Island listing is going viral with only 446 sq. ft. (video tour inside this email)

Chris Smith, +1

Exactly what to say before you pitch your next seller

Apr 7, 2026

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5 min read

Exactly what to say before you pitch your next seller

FBI negotiators call it the accusations audit. We call it the fastest way to win a listing appointment.

Chris Smith, +1

She's hiding in her listings. Buyers can't stop watching.

Apr 6, 2026

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5 min read

She's hiding in her listings. Buyers can't stop watching.

The goofiest format on TikTok is also the smartest strategy we've seen lately.

Chris Smith, +1

Your seller thinks spring will fix the problem. The data disagrees.

Apr 2, 2026

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4 min read

Your seller thinks spring will fix the problem. The data disagrees.

There is a record breaking gap. Here's exactly what to say before they figure it out.

Chris Smith, +1

Trump's ex-wife's NYC townhouse listing debacle

Apr 1, 2026

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5 min read

Trump's ex-wife's NYC townhouse listing debacle

3 years. $12.5M in reductions. And a Zestimate that missed by $8.5M.

Chris Smith, +1

One sentence that resets a panicking seller

Mar 31, 2026

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5 min read

One sentence that resets a panicking seller

30, 40, 50 days on market. They're not saying it out loud. But they're thinking it.

Chris Smith, +1

45-second Reel that sold two dreams at once (the edit is pure 🔥)

Mar 30, 2026

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6 min read

45-second Reel that sold two dreams at once (the edit is pure 🔥)

One listing. 155k views. In Kissimmee. Here's the brilliance behind it.

Chris Smith, +1

Archive

Dive into a collection of past posts and rediscover timeless content.

15,937 showings logged. None of them automatically. Until now.

Your seller is about to read something that'll make them panic

83,000 Views. Zero Bedrooms. No Apologies.

Exactly what to say before you pitch your next seller

She's hiding in her listings. Buyers can't stop watching.

Your seller thinks spring will fix the problem. The data disagrees.

Trump's ex-wife's NYC townhouse listing debacle

One sentence that resets a panicking seller

45-second Reel that sold two dreams at once (the edit is pure 🔥)

B.I.T.S. by Beacon